Digital, Naturally: Visualising Forbo Flotex Naturals
Centigrade was asked by Forbo to create key visuals for Flotex Naturals, a sub-collection within the Flotex collection, and design a new photo booklet. In a departure from our usual approach, this time we did not arrange a studio shoot to create the images. Rather than photograph the flooring and later merge these with the location photography, we were able to create the floors digitally in-house. The end result, though entirely digital, was completely natural.
Deliverables: Photoshop assembly and retouch, graphic design photo booklet.
Realised in: November