Passing the Test (Equipment) with Fluke Seminar Boxes
Regular customer seminars are vital touchpoints for Fluke, where they can share new product information and industry insights. Giveaways are an important way to keep attention after the event, but can be expensive. Centigrade drove down cost by separating production of two component parts. First, a tailored USB stick, tooled to resemble a Fluke handheld device – these were mass produced. Then, the box with loose inlay and sleeve, which were preproduced at low volume and lower cost. Combined before the event, we enabled a premium look and feel with relatively low client costs.
Realised in: May