Celebrating IMSA at Rolex Monterey Motorsports Reunion
Centigrade was commissioned by IMSA (International Motor Sports Association) to design and build a 100’ x 100’ (30 x 30m) outdoor display to celebrate 50 years of motor racing. The temporary exhibition space highlighted 5 automotive brands – Acura, Audi, BMW, Cadillac and Lexus. Centigrade worked with the individual brands to design a cohesive space with 100+ archived photographs and multiple stakeholders.
Realised in: August