Centigrade - CAT Magazine Reader Survey and Dealer Audit

Marketing Metrics: Cat Magazine Reader Survey and Dealer Audit

Feedback and results tracking is an important part of marketing. To find out how Cat dealers use Cat Magazine in their marketing, Centigrade ran a dealer audit and readership survey. For the dealer audit, we contacted each Caterpillar dealer that currently uses or has used Cat Magazine in the past 2 years. The qualitative telephone research looked for detailed information on

  • Content and work flow
  • Purpose of Cat Magazine
  • Quantities and distribution
  • Metrics

For the readership survey, we created a digital survey on an online platform and a printed survey, published in Cat Magazine. The survey was distributed to the customer database through the dealer network.

Realised in: June

Year in review 2019