Alfa Romeo at Monterey Car Week
Supporting Alfa Romeo for the 5th consecutive year, Centigrade helped the brand bring “La Dolce Vita” to the Monterey Peninsula during the “Superbowl” of automotive events: Monterey Car Week.
Centigrade planned and delivered the project from concept to completion.
We performed guest outreach, set up a custom URL for guests to register to test drive which incorporated artificial intelligence to enhance the guest experience, integrated brand partners such as Brembo® and Harman®, facilitated media partner luncheons and a VIP party. The activation included new guest touchpoints that ensured participants had lasting impressions from the brand that lived well past the event.
Realised in: August