1000 Mille Miglia Warm Up
For the first time, 1000 Miglia s.r.l. organized a race abroad. Patterned after the world renowned open-road, motorsport endurance race established in 1927, the Mille Miglia Warm Up 2019 took place in and around Washington D.C. The event featured a three-day race of over 500 miles. The competitive race was staged in full 1000 Miglia style, finishing on Italian soil at Villa Firenze, the Italian Ambassador’s residence in Washington D.C.
The winner of the USA Cup and five other crews were guaranteed entry to the 2020 1000 Miglia race in Italy. Centigrade was responsible for media strategy, pitching select publications, arranging travel logistics for media guest and pre- and post-press releases.
Realised in: October