Seeking excellence, Volkswagen AG asked Centigrade to support its presence leading up to and during the 2017 North American International Auto Show. 

Centigrade created a custom-tailored experience for Volkswagen executives and attending journalists that began with a private dinner at the Antietam restaurant. The following day, guests attended a special design workshop and a preview of the 2018 Tiguan that debuted during the show.

The program came to a crescendo during the Volkswagen press conference where the 2018 Tiguan made its official premiere. Finally, the event wound down with a dinner at the London Chop House.  

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