Penfolds Brand Awareness

Penfolds was the official wine sponsor of the 2013 Scottsdale Polo Championship which attracted over 12,000 attendees during the two-day event. The festivities began with a VIP Patron Party held at Molina Fine Jewelers where guests were treated to Penfolds Icon Bin wines.

The party moved to the Penfolds Polo Field for a weekend of high energy entertainment provided by polo matches featuring local, national and international polo teams. Penfolds wines were offered in all concession areas along with Penfolds Icon Bin wines tastings in the exclusive VIP Sponsor tents.

Centigrade developed creative materials, negotiated the sponsorship and managed the wine tastings at the VIP party and tent. 

Sponsorship of the 2013 Scottsdale Polo Championship provided an opportunity for Penfolds to build brand awareness for their multi-level wines in a setting of world-class polo and patrons.