Direct Approach to Supporting a Sales Drive

We created a clear, direct and engaging incentive campaign designed to grow EMEA reseller sales figures, increase sales loyalty and encourage friendly competition. Our goal was also to promote tools to resellers to help them increase sales and win.

The incentive featured monthly awards and a grand prize trip to the famous Ice Hotel. Each month, a different tool or service information pack was sent to resellers, with set targets and progress monitored online.

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