Positioning Material for NXP Power & Lighting

Developing and increasing its visibility in the Power & Lighting industry, NXP Semiconductors asked Centigrade to create a promotional video that demonstrating their expertise in the Power & Lighting sector.

Bringing together selected application areas and key phrases highlighting NXP’s capabilities, the video was presented at the Hong Kong Lighting Fair in 2014.

Centigrade also developed accompanying material aimed at NXP internally consisting of posters demonstrating application areas, photography of the products used in the video for further promotional use as well as a wall banner.

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