SCA Tork is targeting customers with specific businesses challenges and how Tork products and services can help them in these areas of their business. Centigrade has helped design and produce a series of direct mail actions addressing particular business problems. The initial series focuses on Hygiene, Image and Cost saving, highlighting the business benefits of SCA Tork solutions in these areas. The mailing boxes, aimed at business owners and senior managers feature eye-catching lenticular covers and contain various materials, product information and a reply card with a special discount offer for further follow-up from SCA Tork Sales Consultants.