St. John’s in Plymouth, Michigan

The Concours d’Elegance of America at St. John's continues the tradition of exhibiting prestigious collector cars and offers an automotive art exhibition, a vintage car auction, Mode du Concours and many other social events. In its 37th year more than 300 cars were on display.

Concours d’Elegance of America engaged Centigrade to manage PR communications and work alongside key partners, RM Auctions, Brembo and Hagerty.  Centigrade was also proud to work with event benefactor, Juvenile Diabetes Research Foundation.

On site Centigrade coordinated the event press conference and all media relations which included coverage from Detroit ABC 7 News, Fox News, the Detroit Free Press and other key automotive media. 

Leading up to the event on July 26th, the Centigrade team positioned the Concours d’Elegance as a three day celebration of the automobile.  Communications and messaging highlighted how this affordable world class Michigan event appeals to a broad demographic audience.