Centigrade supported Chrysler in their sponsorship of the BravoBravo! 2014 Event that took place at the Detroit Opera House in June. The all-new Chrysler 200 was on display at the event and served as a central background for guest photos. Centigrade was tasked with creating an engaging social media experience, providing onsite support and organizing all production elements.

In order to help create buzz about the all-new Chrysler 200 and expand reach beyond the event, Centigrade developed the custom event hashtag #Chrysler200intheD and executed a live Instagram Wall. This helped maximize guest interactions and track social media mentions. 

Centigrade worked with Chrysler’s existing partners to coordinate all event components including sponsorship details, fleet logistics, project management, event signage, data capture and social media strategy.