For the second time in its history Lamborghini Squadra Corse participated in the Annual Rolex 24 endurance race at Daytona International Speedway on January 28 – 29, 2017. There were more than 40 cars from 4 different classes out on the grid. Seven racing teams were supported by Lamborghini Squadra Corse with a total of eight Lamborghini Huracán GT3 models racing in the GTD class.

Centigrade was responsible for VIP guest management, hospitality and parts operations. The VIP hospitality suite was open to all registered VIP guests which included catering, refreshments, and an immense view of the track. The Lamborghini FanZone was available to anyone at the track and had a simulator which allowed car enthusiasts to feel like they were driving a real Lamborghini. Also, fans were able to observe and take photos of the Lamborghinis on display.

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