New device launch

We have been working with Axalta Coating Systems to help their premium brands Cromax, Spies Hecker and Standox launch their latest state-of-the-art colour matching spectrophotometer devices. The campaigns feature a complete set of tools including an internal sales presentation, online videos, brochures, instructional material, and print and online advertising, all across 13 languages across the EMEA region.

The campaigns for the new devices started with an internal introduction featuring all the main sales points covering the various target audiences, either replacing existing technology, switching from or introducing the technology completely from scratch. 

The key points for each brand were highlighted in a range of on and offline promotional and information material covering the various benefits offered by the new devices and also how to use them to full effect.

Comment