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The Twitter Is Mightier Than The Sword

If you’re feeling hungry, a stroll down Bologna’s...

9 Oct 2017
What Women Want

If a sizeable proportion of your target market...

31 Jul 2017
Forbes joined Breitling on a flight on board the 77-year-old Breitling DC-3 aircraft

Forbes joined Centigrade client, Breitling, on an...

17 Jul 2017
Digital Detox - or Cold Turkey?

It’s June. For us Northern Hemisphere dwellers,...

26 Jun 2017
Nothing Fails Like Success

One of our colleagues at Centigrade needed some...

25 May 2017
The Blossom Walk

On the 22th of April Centigrader Helena did a 25...

4 May 2017
Get to Know Our Intern: Caroline Solon

Caroline was born in Dearborn, Michigan. She...

3 May 2017
We Are All in the People Business

There’s a saying that a company’s greatest assets...

27 Apr 2017
The Enduring Appeal Of The Motor Show

Switzerland doesn’t have much in the way of a...

23 Mar 2017
2 Jan 2013
ISO Awards Major International Awareness Video Assignment Video Assignment to Centigrade

Following a competitive pitch, the Geneva (Switzerland) based International Organization for Standardization (ISO) has awarded global marketing services agency Centigrade an assignment to create a groundbreaking series of 12 videos aimed at enhancing the Organization’s international standing.

Targeting governments, business and the general public, two short videos and ten mini videos will highlight ISO’s work in developing standards and the benefits of their use in areas including food safety, security, climate change, innovation, social equity, etc.

The campaign - the first of its kind undertaken by the Organization is designed to increase the awareness of businesses and government of the benefits of International Standards to help solve the challenges they are facing, and highlight the Organization’s importance and impact to the public at large.

The first two completed videos, presented to the ISO General Assembly, received a round of applause. Subsequently, many ISO members have come forward to request their availability in other languages.

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