Autoliv Electronics, a division of Autoliv (NYSE: ALV), has retained Centigrade to assist in the promotion of its next generation of in-car night vision safety technology, introducing the world’s...
News & Views
If you’re feeling hungry, a stroll down Bologna’s...9 Oct 2017
If a sizeable proportion of your target market...31 Jul 2017
Forbes joined Centigrade client, Breitling, on an...17 Jul 2017
Centigrade announced today a public relations...11 Jul 2017
It’s June. For us Northern Hemisphere dwellers,...26 Jun 2017
One of our colleagues at Centigrade needed some...25 May 2017
On the 22th of April Centigrader Helena did a 25...4 May 2017
Caroline was born in Dearborn, Michigan. She...3 May 2017
There’s a saying that a company’s greatest assets...27 Apr 2017
Switzerland doesn’t have much in the way of a...23 Mar 2017
- 1 of 8
- next ›
Congratulations @forboflooring ! 🎉 https://t.co/tGIhfF12eR
Centigrade announced today a public relations partnership with Genesis, the luxury automotive brand. The agency team, with presence in Los Angeles, Detroit, Boston and Atlanta will support brand, corporate, product and lifestyle media relations efforts.
''Genesis is the world's newest luxury automotive brand, and it exists within a highly competitive set,'' said Manfred Fitzgerald, Senior Vice President, Head of Genesis Brand. ''We are excited to partner with Centigrade, as it will play a pivotal role in communicating our brand values as an authentic global luxury brand.''
Centigrade will support Genesis' growing presence in the U.S. market. Currently, Genesis sells three models: the mid-size G80 and G80 Sport sedans and the full-size G90 sedan. The brand has an aggressive plan to expand its product portfolio by launching six new models by 2021. At the 2017 New York Auto Show, Genesis debuted its first SUV concept, the GV80, to critical acclaim.
''It is an honor to be chosen as agency partner for Genesis,'' Julie Barnard, Centigrade President said. ''The Genesis products, and the team alike, reflect a palpable energy of possibility, untethered by tradition, and it's thrilling for us to craft and share the message of the brand's journey from such an early stage.''
You might also like
The Chicago Automobile Trade Association (CATA) has retained Centigrade to assist in the promotion of the 2014 Chicago Auto Show. The public relations campaign will focus on increasing national media...
The Historic Vehicle Association (HVA) has retained Centigrade to assist in the promotion and brand awareness of its organization with the intent to create a national agenda for automotive heritage....
Alcantara S.p.A. has retained Centigrade to assist in the promotion and brand awareness of its innovative material, Alcantara, with the intent to create a meaningful connection between the brand and...
This summer, Centigrader Lindsay was in Dijon, France supporting client Breitling and Breitling Jet Team. While there, she had the opportunity to fly with the Jet Team.