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Centigrade announced today a public relations partnership with Genesis, the luxury automotive brand. The agency team, with presence in Los Angeles, Detroit, Boston and Atlanta will support brand, corporate, product and lifestyle media relations efforts.
''Genesis is the world's newest luxury automotive brand, and it exists within a highly competitive set,'' said Manfred Fitzgerald, Senior Vice President, Head of Genesis Brand. ''We are excited to partner with Centigrade, as it will play a pivotal role in communicating our brand values as an authentic global luxury brand.''
Centigrade will support Genesis' growing presence in the U.S. market. Currently, Genesis sells three models: the mid-size G80 and G80 Sport sedans and the full-size G90 sedan. The brand has an aggressive plan to expand its product portfolio by launching six new models by 2021. At the 2017 New York Auto Show, Genesis debuted its first SUV concept, the GV80, to critical acclaim.
''It is an honor to be chosen as agency partner for Genesis,'' Julie Barnard, Centigrade President said. ''The Genesis products, and the team alike, reflect a palpable energy of possibility, untethered by tradition, and it's thrilling for us to craft and share the message of the brand's journey from such an early stage.''
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