News & Views

Older Stories


Yes, it’s the festive season. Yes, it’s...

11 Dec 2017
The Twitter Is Mightier Than The Sword

If you’re feeling hungry, a stroll down Bologna’s...

9 Oct 2017
What Women Want

If a sizeable proportion of your target market...

31 Jul 2017
Forbes joined Breitling on a flight on board the 77-year-old Breitling DC-3 aircraft

Forbes joined Centigrade client, Breitling, on an...

17 Jul 2017
Digital Detox - or Cold Turkey?

It’s June. For us Northern Hemisphere dwellers,...

26 Jun 2017
Nothing Fails Like Success

One of our colleagues at Centigrade needed some...

25 May 2017
The Blossom Walk

On the 22th of April Centigrader Helena did a 25...

4 May 2017
Get to Know Our Intern: Caroline Solon

Caroline was born in Dearborn, Michigan. She...

3 May 2017
2 Jan 2013
Centigrade Names New Digital Director

Richard Brenkley Joins The Centigrade Team

Centigrade, a leading global marketing communications agency, is pleased to announce the addition of Richard Brenkley as Director – Digital. Richard brings nearly 14 years’ experience in the digital world to the company. “We were looking for someone who could come in and kick start our expanding digital capabilities,” said Barry Reading, the company’s managing director. “With Richard, all the ones and zeros match up for us.”

Richard first became interested in the digital world after taking a position at an information technology consultancy firm where his father worked. “I went there as a junior employee and was soon building a web development team. Back then, we were all about building websites, writing code and all the other nitty-gritty that goes along with it,” said Richard.

Since then, the world of digital advertising has exploded. The current and potential business-to-business and consumer marketing opportunities within the digital world are wide open. Plus, the constant development and adoption of new mobile technologies has solidified the need for people who understand this emerging media. “I live for the pace of change and the speed of innovation. The possibilities are endless. There are no ceilings or scenarios you can’t dream up. It’s like a digital playground,” said Richard.

A playground, yes. But Richard has serious plans when it comes to broadening Centigrade’s digital capabilities. “Believe it or not, the UK is currently the most developed online advertising market in the world. My goal is to create a Centigrade centre of excellence for digital communications with a collection of experts so everyone at our global locations has access to that talent and digital mind-set. The idea is to make sure digital integration is firmly imbedded within our DNA. That way we can educate our clients, expand into new markets and create new revenue streams,” Richard said with a smile.

When Richard’s face isn’t lighted with the glow of a computer screen, he enjoys spending time with his wife and daughter. Richard is also an avid football fan and player. He is currently building his own car – a DAX Rush – and trying to earn his racing license.

Richard Brenkley

You might also like

Centigrade - Autoliv Pilot Campaign 2010

Centigrade Appointed to Support Autoliv with Pilot Campaign

4 Oct 2010

Autoliv Electronics, a division of Autoliv (NYSE: ALV), has retained Centigrade to assist in the promotion of its next generation of in-car night vision safety technology, introducing the world’s...

ISO Awards Major International Awareness Video Assignment Video Assignment to Centigrade

2 Jan 2013

Following a competitive pitch, the Geneva (Switzerland) based International Organization for Standardization (ISO) has awarded global marketing services agency Centigrade an assignment to create a...


Centigrade Adopts Unified Communication in America

28 Nov 2013

Centigrade has now completed the first phase of rolling out Microsoft Lync Unified Communications (UC) across North America. Ian Whilden, Centigrade's Enterprise Technology Manager worked with Nexus...

Centigrade - Secom - Heat Map

Heat Mapping is the Way Forward for Digital Improvement

16 Oct 2014

Centigrade Digital is pushing the boundaries in digital improvement by harnessing cutting edge heat mapping technology to help businesses understand how visitors engage with their websites. The...

Centigrade - Digital Improvement

Digital Improvement

23 Oct 2014

Centigrade's director of digital strategy Robin Moore masterminded the term 'digital improvement' to describe how businesses can incur more value and return from incremental change and marginal gains...