Centigrade has been selected by McCall Events, Inc. to manage the McCall Motorworks Revival, an annual event held at the Jet Center in Monterey, California as the kickoff to the Monterey Classic Car...
News & Views
If you’re feeling hungry, a stroll down Bologna’s...9 Oct 2017
If a sizeable proportion of your target market...31 Jul 2017
Forbes joined Centigrade client, Breitling, on an...17 Jul 2017
Centigrade announced today a public relations...11 Jul 2017
It’s June. For us Northern Hemisphere dwellers,...26 Jun 2017
One of our colleagues at Centigrade needed some...25 May 2017
On the 22th of April Centigrader Helena did a 25...4 May 2017
Caroline was born in Dearborn, Michigan. She...3 May 2017
There’s a saying that a company’s greatest assets...27 Apr 2017
Switzerland doesn’t have much in the way of a...23 Mar 2017
- 1 of 8
- next ›
Congratulations @forboflooring ! 🎉 https://t.co/tGIhfF12eR
Super Trofeo Hospitality
Centigrade, a global marketing communications leader, today announced the completion of the mobile Lamborghini Lounge. This exclusive, one-of-a-kind hospitality unit has been under extensive construction against an aggressive timeline.
The Lamborghini Lounge will play an important role as it reinforces Lamborghini brand values and promotes current product offerings of world-class innovative technologies, creating a more effective impact at events where simple tents have become the norm. The display instantly becomes the focal point of any racetrack.
“Lamborghini is a high-profile brand that has to be experienced to be fully appreciated,” said Lamborghini America COO Michael Lock. “Consequently, Centigrade’s design of the Lamborghini Lounge provides us with an exceptional platform to convey our brand values.”
Inside, the walls are covered in ultra-luxurious Alcantara® – the same high-performance material that committed track drivers demand in their Lamborghinis. The 53-foot vehicle includes pop-out walls, allowing for a full-size driver briefing room with a 100-inch flat screen television, contemporary Barcelona furniture, espresso bar, and custom artwork highlighting the epitome of the Lamborghini race world. A private staircase leads to an observation deck that serves as the ultimate race-enthusiast viewing spot.
The Lamborghini Lounge will make several tour appearances this year with stops at locations across the country, including lifestyle and dealer events, customer and prospect driving programs, and Lamborghini’s U.S.-based Super Trofeo race series. Continuous nationwide use of the Lamborghini Lounge will provide thousands of automotive and racing-aficionados access to an exciting and uniquely Lamborghini experience.
You might also like
The Centigrade Intern, Olivia Matthews, guided by Centigrade Asia Managing Director, Martin Lilly, embarked on a trail run to the Hollywood Sign in Los Angeles. Both keen runners, their route took...
Premium audio legend McIntosh Labs partners with Centigrade to create McIntosh BLUE, an altogether new brand experience that brings singular and unforgettable experiences to McIntosh aficionado's......
Most would make their way to a rooftop event using an elevator or stairs, but not if you're a Lamborghini. On the evening of Wednesday, January 29, Centigrade oversaw two Lamborghinis taking to the...
Team Centigrade was at the Amelia Island 2014 Concours d'Elegance this weekend. This annual event sees thousands of car collectors and enthusiasts heading to The Ritz-Carlton for an unforgettable...