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Super Trofeo Hospitality
Centigrade, a global marketing communications leader, today announced the completion of the mobile Lamborghini Lounge. This exclusive, one-of-a-kind hospitality unit has been under extensive construction against an aggressive timeline.
The Lamborghini Lounge will play an important role as it reinforces Lamborghini brand values and promotes current product offerings of world-class innovative technologies, creating a more effective impact at events where simple tents have become the norm. The display instantly becomes the focal point of any racetrack.
“Lamborghini is a high-profile brand that has to be experienced to be fully appreciated,” said Lamborghini America COO Michael Lock. “Consequently, Centigrade’s design of the Lamborghini Lounge provides us with an exceptional platform to convey our brand values.”
Inside, the walls are covered in ultra-luxurious Alcantara® – the same high-performance material that committed track drivers demand in their Lamborghinis. The 53-foot vehicle includes pop-out walls, allowing for a full-size driver briefing room with a 100-inch flat screen television, contemporary Barcelona furniture, espresso bar, and custom artwork highlighting the epitome of the Lamborghini race world. A private staircase leads to an observation deck that serves as the ultimate race-enthusiast viewing spot.
The Lamborghini Lounge will make several tour appearances this year with stops at locations across the country, including lifestyle and dealer events, customer and prospect driving programs, and Lamborghini’s U.S.-based Super Trofeo race series. Continuous nationwide use of the Lamborghini Lounge will provide thousands of automotive and racing-aficionados access to an exciting and uniquely Lamborghini experience.
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