News & Views

Older Stories


Yes, it’s the festive season. Yes, it’s...

11 Dec 2017
The Twitter Is Mightier Than The Sword

If you’re feeling hungry, a stroll down Bologna’s...

9 Oct 2017
What Women Want

If a sizeable proportion of your target market...

31 Jul 2017
Forbes joined Breitling on a flight on board the 77-year-old Breitling DC-3 aircraft

Forbes joined Centigrade client, Breitling, on an...

17 Jul 2017
Digital Detox - or Cold Turkey?

It’s June. For us Northern Hemisphere dwellers,...

26 Jun 2017
Nothing Fails Like Success

One of our colleagues at Centigrade needed some...

25 May 2017
The Blossom Walk

On the 22th of April Centigrader Helena did a 25...

4 May 2017
Get to Know Our Intern: Caroline Solon

Caroline was born in Dearborn, Michigan. She...

3 May 2017
9 May 2013
Centigrade Introduces the Mobile Lamborghini Lounge

Super Trofeo Hospitality

Centigrade, a global marketing communications leader, today announced the completion of the mobile Lamborghini Lounge. This exclusive, one-of-a-kind hospitality unit has been under extensive construction against an aggressive timeline.

The Lamborghini Lounge will play an important role as it reinforces Lamborghini brand values and promotes current product offerings of world-class innovative technologies, creating a more effective impact at events where simple tents have become the norm. The display instantly becomes the focal point of any racetrack.

“Lamborghini is a high-profile brand that has to be experienced to be fully appreciated,” said Lamborghini America COO Michael Lock. “Consequently, Centigrade’s design of the Lamborghini Lounge provides us with an exceptional platform to convey our brand values.”

Inside, the walls are covered in ultra-luxurious Alcantara® – the same high-performance material that committed track drivers demand in their Lamborghinis. The 53-foot vehicle includes pop-out walls, allowing for a full-size driver briefing room with a 100-inch flat screen television, contemporary Barcelona furniture, espresso bar, and custom artwork highlighting the epitome of the Lamborghini race world. A private staircase leads to an observation deck that serves as the ultimate race-enthusiast viewing spot.

The Lamborghini Lounge will make several tour appearances this year with stops at locations across the country, including lifestyle and dealer events, customer and prospect driving programs, and Lamborghini’s U.S.-based Super Trofeo race series. Continuous nationwide use of the Lamborghini Lounge will provide thousands of automotive and racing-aficionados access to an exciting and uniquely Lamborghini experience.

Centigrade - Lamborghini Super Trofeo Hospitality Lounge

You might also like

Centigrade - McCall Motorworks 20th Anniversary Event 2011 - Car

Centigrade Wins Bid to Manage Partnerships for McCall Motorworks 20th Anniversary Event

1 Feb 2011

Centigrade has been selected by McCall Events, Inc. to manage the McCall Motorworks Revival, an annual event held at the Jet Center in Monterey, California as the kickoff to the Monterey Classic Car...

Centigrade - Centigrade Trail Run - Hollywood Sign

Centigrade Trail Run

24 Aug 2013

The Centigrade Intern, Olivia Matthews, guided by Centigrade Asia Managing Director, Martin Lilly, embarked on a trail run to the Hollywood Sign in Los Angeles.  Both keen runners, their route took...

Centigrade - McIntosh and Sting Live in Austin - Sting Performing

McIntosh and Sting Live

6 Dec 2013

Premium audio legend McIntosh Labs partners with Centigrade to create McIntosh BLUE, an altogether new brand experience that brings singular and unforgettable experiences to McIntosh aficionado's......

Centigrade - Lamborghini Super Bowl Charity Event 2014 - Vehicle Display

Lamborghini Takes to the Sky!

31 Jan 2014

Most would make their way to a rooftop event using an elevator or stairs, but not if you're a Lamborghini. On the evening of Wednesday, January 29, Centigrade oversaw two Lamborghinis taking to the...

Centigrade - Amelia Island Concours d'Elegance 2014 - View

The Amelia Island Concours d'Elegance

9 Mar 2014

Team Centigrade was at the Amelia Island 2014 Concours d'Elegance this weekend. This annual event sees thousands of car collectors and enthusiasts heading to The Ritz-Carlton for an unforgettable...