News & Views

Older Stories

The Twitter Is Mightier Than The Sword

If you’re feeling hungry, a stroll down Bologna’s...

9 Oct 2017
What Women Want

If a sizeable proportion of your target market...

31 Jul 2017
Forbes joined Breitling on a flight on board the 77-year-old Breitling DC-3 aircraft

Forbes joined Centigrade client, Breitling, on an...

17 Jul 2017
Digital Detox - or Cold Turkey?

It’s June. For us Northern Hemisphere dwellers,...

26 Jun 2017
Nothing Fails Like Success

One of our colleagues at Centigrade needed some...

25 May 2017
The Blossom Walk

On the 22th of April Centigrader Helena did a 25...

4 May 2017
Get to Know Our Intern: Caroline Solon

Caroline was born in Dearborn, Michigan. She...

3 May 2017
We Are All in the People Business

There’s a saying that a company’s greatest assets...

27 Apr 2017
The Enduring Appeal Of The Motor Show

Switzerland doesn’t have much in the way of a...

23 Mar 2017
27 Feb 2015
Centigrade Drives Through February

Let's Take a Drive

At Centigrade, we go above and beyond to ensure every drive experience we plan, develop and activate connects prospects and customers to your brand in a powerful way. No idea is too big; no detail too small.

Whether launching a new vehicle, celebrating your brand's anniversary or thanking your customers in a distinctive way, Centigrade has the talent and expertise to help you achieve your goals.

Discover what we've done for our clients and their customers. Partner with us and see for yourself the unlimited difference Centigrade can bring to your brand.

WE DRIVE ON ICE
Centigrade was in Aspen Snowmass for the first-ever North American Lamborghini Winter Accademia. Guests experienced the thrill of driving on snow and ice in the Lamborghini Aventador LP 700-4 and all-new Huracán LP 610-4. 

WE DRIVE ALL DAY AND ALL NIGHT
Centigrade collaborated with Audi to develop their West Coast program offering prospects an opportunity to experience the full Audi range. We even drove at night to demonstrate Autoliv's Night Vision technology feature fitted to select Audi models.

AND THEN WE DRIVE OVER BRIDGES
Centigrade was with Maserati in Washington, D.C., Miami, Los Angeles and Chicago to celebrate the rich history of the trident with an exciting series of events across America. Over 100 owners joined together to celebrate Maserati's 100 years.  

Centigrade - Maserati - 100 Years 2014
Centigrade - Audi - Pebble Beach 2014
Centigrade - Lamborghini - Winter Accademia 2015

You might also like

Centigrade - Autoliv Pilot Campaign 2010

Centigrade Appointed to Support Autoliv with Pilot Campaign

4 Oct 2010

Autoliv Electronics, a division of Autoliv (NYSE: ALV), has retained Centigrade to assist in the promotion of its next generation of in-car night vision safety technology, introducing the world’s...

Centigrade - McCall Motorworks 20th Anniversary Event 2011 - Car

Centigrade Wins Bid to Manage Partnerships for McCall Motorworks 20th Anniversary Event

1 Feb 2011

Centigrade has been selected by McCall Events, Inc. to manage the McCall Motorworks Revival, an annual event held at the Jet Center in Monterey, California as the kickoff to the Monterey Classic Car...

Centigrade - Lamborghini Super Trofeo Hospitality Lounge

Centigrade Introduces the Mobile Lamborghini Lounge

9 May 2013

Centigrade, a global marketing communications leader, today announced the completion of the mobile Lamborghini Lounge. This exclusive, one-of-a-kind hospitality unit has been under extensive...

Centigrade - Centigrade Trail Run - Hollywood Sign

Centigrade Trail Run

24 Aug 2013

The Centigrade Intern, Olivia Matthews, guided by Centigrade Asia Managing Director, Martin Lilly, embarked on a trail run to the Hollywood Sign in Los Angeles.  Both keen runners, their route took...

Centigrade - Chicago Auto Show 2014 - Mustang Presentation

CATA Appoints Centigrade to Promote Auto Show

22 Oct 2013

The Chicago Automobile Trade Association (CATA) has retained Centigrade to assist in the promotion of the 2014 Chicago Auto Show. The public relations campaign will focus on increasing national media...