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4 Oct 2010
Centigrade Appointed to Support Autoliv with Pilot Campaign

In Car Night Vision Safety Technology

Autoliv Electronics, a division of Autoliv (NYSE: ALV), has retained Centigrade to assist in the promotion of its next generation of in-car night vision safety technology, introducing the world’s first advanced Pedestrian Detection. The marketing campaign pilot focuses on three major markets in the United States - New York/New Jersey, Los Angeles and South Florida - integrating dealership engagement, digital, print and outdoor advertising, and website development. 

The second generation Night Vision system is based on Autoliv’s proven far-infrared night vision camera technology, and, like the first generation, is sensitive to the infrared energy from warm objects and living beings. As a result, the field of vision is not dependent on or limited to the illumination of vehicle headlights and allows drivers to see in total darkness. The product is currently offered on the BMW 5 and 7 series, and the Audi A8.

Autoliv is a worldwide leader in automotive safety, a pioneer in both seatbelts and airbags, and a technology leader with the widest product offering for automotive safety.  

Centigrade - Autoliv Pilot Campaign 2010

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