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Centigrade to Support the 2014 Chicago Auto Show
The Chicago Automobile Trade Association (CATA) has retained Centigrade to assist in the promotion of the 2014 Chicago Auto Show. The public relations campaign will focus on increasing national media exposure and general consumer awareness.
“We’re excited to partner with Centigrade as we work toward increased media coverage of the 2014 Chicago Auto Show,” said Dave Sloan, CATA President and Auto Show General Manager. “Centigrade has longstanding media ties, a proven track record of successfully working with automotive clients, and established relationships within the automotive industry.”
Founded in 1904, the Chicago Automobile Trade Association is the oldest and largest metropolitan new-car dealer association in the nation. The Chicago Auto Show was first produced in 1901 and has been staged more times than any other auto show in North America. Since 1935, the CATA has produced the Chicago Auto Show – one of the largest of its kind in North America. The 2014 show dates are Media Preview, February 6-7; First Look for Charity, February 7; Public Show, February 8-17. For more information on the Chicago Auto Show, visit www.chicagoautoshow.com.
“Centigrade is both honored and excited to represent the 2014 Chicago Auto Show. We’ve been actively involved with the show through some of our existing clients, so we understand and appreciate the many assets the show offers the auto industry and consumers,” said Julie Barnard, President of Centigrade.
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