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Guten tag from the @IAAMesse! #IAA2017 https://t.co/qodcl10KF8
Centigrade Provides Support for Clients During the 2014 Concours d'Elegance
Team Centigrade was at the Amelia Island 2014 Concours d'Elegance this weekend. This annual event sees thousands of car collectors and enthusiasts heading to The Ritz-Carlton for an unforgettable experience. Centigrade provided PR and marketing support for a number of clients this year including Breitling, Lamborghini, Hagerty and McIntosh.
Breitling, the official watch of the Concours, had a display inside The Ritz-Carlton on Friday and Saturday. The Breitling Cocktail Reception took place on Saturday evening, prior to the Gala dinner. On Sunday, Breitling showcased their popular Breitling for Bentley Collection on the Concours field and unveiled an all-new timepiece, straight from Switzerland! Local Breitling customers also had the opportunity to fly in the Breitling aerobatic plane with legendary pilot, David Martin, over the weekend.
For Hagerty, Centigrade was actively engaged in media outreach for various classic car hobby trends and exclusive events. Sunday night was the Hagerty Beach Bash, a fun evening full of delicious food and cocktails - the perfect end to the weekend!
Centigrade handled the PR for Lamborghini during the Concours as well as organized drive experiences for VIP guests in the Aventador Roadster and Coupe. This year, Lamborghini hosted their guests at Club Amelia and held a media cocktail reception on Friday to unveil the newest member of the Lamborghini family - the Huracán LP 610-4.
The official audio experience for the Concours this year was McIntosh Labs, returning for the second year with Centigrade. McIntosh hosted the official Concours After-Party following the Gala dinner on Saturday evening and were demoing their latest equipment in a Sound Lounge at The Ritz-Carlton throughout the weekend.
For more images from the event, check out the Centigrade Facebook page.
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