Centigrade has been selected by McCall Events, Inc. to manage the McCall Motorworks Revival, an annual event held at the Jet Center in Monterey, California as the kickoff to the Monterey Classic Car...
News & Views
There’s a saying that a company’s greatest assets...21 Apr 2017
Switzerland doesn’t have much in the way of a...23 Mar 2017
There’s a theory that today’s affluent consumers...28 Feb 2017
Smart consumer technologies aim to anticipate our...19 Jan 2017
https://vimeo.com/1961002061 Jan 2017
Why is Thanksgiving the fourth Thursday in...24 Nov 2016
Black has always been a byword for disaster and...15 Nov 2016
To nobody’s great surprise, Ryan Lochte’s...18 Oct 2016
Centigrade supported Mission Motorsports and Help...5 Oct 2016
‘’My name is Funda Nadiroglu, and I am a...27 Sep 2016
- 1 of 8
- next ›
Our @GenovationCars objective is to provide safe, sustainable automobiles that do not compromise their driving inde… https://t.co/nKfBvmcDKB
Centigrade Provides Support for Clients During the 2014 Concours d'Elegance
Team Centigrade was at the Amelia Island 2014 Concours d'Elegance this weekend. This annual event sees thousands of car collectors and enthusiasts heading to The Ritz-Carlton for an unforgettable experience. Centigrade provided PR and marketing support for a number of clients this year including Breitling, Lamborghini, Hagerty and McIntosh.
Breitling, the official watch of the Concours, had a display inside The Ritz-Carlton on Friday and Saturday. The Breitling Cocktail Reception took place on Saturday evening, prior to the Gala dinner. On Sunday, Breitling showcased their popular Breitling for Bentley Collection on the Concours field and unveiled an all-new timepiece, straight from Switzerland! Local Breitling customers also had the opportunity to fly in the Breitling aerobatic plane with legendary pilot, David Martin, over the weekend.
For Hagerty, Centigrade was actively engaged in media outreach for various classic car hobby trends and exclusive events. Sunday night was the Hagerty Beach Bash, a fun evening full of delicious food and cocktails - the perfect end to the weekend!
Centigrade handled the PR for Lamborghini during the Concours as well as organized drive experiences for VIP guests in the Aventador Roadster and Coupe. This year, Lamborghini hosted their guests at Club Amelia and held a media cocktail reception on Friday to unveil the newest member of the Lamborghini family - the Huracán LP 610-4.
The official audio experience for the Concours this year was McIntosh Labs, returning for the second year with Centigrade. McIntosh hosted the official Concours After-Party following the Gala dinner on Saturday evening and were demoing their latest equipment in a Sound Lounge at The Ritz-Carlton throughout the weekend.
For more images from the event, check out the Centigrade Facebook page.
You might also like
Centigrade, a global marketing communications leader, today announced the completion of the mobile Lamborghini Lounge. This exclusive, one-of-a-kind hospitality unit has been under extensive...
The Centigrade Intern, Olivia Matthews, guided by Centigrade Asia Managing Director, Martin Lilly, embarked on a trail run to the Hollywood Sign in Los Angeles. Both keen runners, their route took...
Premium audio legend McIntosh Labs partners with Centigrade to create McIntosh BLUE, an altogether new brand experience that brings singular and unforgettable experiences to McIntosh aficionado's......
Most would make their way to a rooftop event using an elevator or stairs, but not if you're a Lamborghini. On the evening of Wednesday, January 29, Centigrade oversaw two Lamborghinis taking to the...