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Those of you familiar with the automotive industry know that Detroit kicks off the year by hosting the North American International Auto Show. This year, our clients, Automobili Lamborghini and Hagerty, took center stage. Press interviews and media dinners included key interactions with Bloomberg, The Wall Street Journal, Road & Track, Automobile, Automotive News and others, highlighting Lamborghini’s best-ever sales year in 2014 and cementing Hagerty’s position as the global leader in classic car insurance and valuation.
Later in January, both companies headed to New York City for additional media opportunities with influential media. Automobili Lamborghini President and CEO Stephan Winkelmann interviewed with Fox Business, and Hagerty CEO McKeel Hagerty hosted a media lunch and briefing to announce their new Hagerty Market Rating.
Hagerty had a significant presence at the Scottsdale auctions, which concluded on January 18th. With this year’s cumulative sales total equaling $292.8 million, the most expensive car in Arizona auction history was sold, which was a 1964 Ferrari 250 LM with a price tag of $9.6 million. A 1950 General Motors Futurliner Parade of Progress tour bus was also one of the top auction sales in Scottsdale, selling for $4.0 million at the Barrett-Jackson auction, with proceeds benefitting the Armed Forces Foundation.
Another notable General Motors Futurliner was the highlight of this year’s Washington Auto Show. As the public relations agency of record for the Historic Vehicle Association (HVA), Centigrade was onsite to celebrate the 75th anniversary of the 1940 General Motors Futurliner. HVA President Mark Gessler spoke about this historic vehicle during a special press conference and CARtalks™, a series of public policy discussions on Capitol Hill. This marked the Futurliner’s historic first appearance in our nation’s capital. The 1940 General Motors Futurliner will become the first truck to join the HVA’s National Historic Vehicle Register and Historic American Engineering Record (HAER).
We'll keep you updated with more exciting news and events in 2015!
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