9 Feb

Lamborghini Squadra Corse at the 54th annual Rolex 24 Daytona

For the first time in its history Lamborghini Squadra Corse participated in the 54th annual Rolex 24 endurance race at Daytona International Speedway on January 30 – 31, 2016. There were more than 50...

Events, Marketing Communications, Motorsport
Centigrade - Luke Vandezande

Q&A with Luke Vandezande

Get to Know Our Newest Centigrader

Do you have any sporting achievements? Varsity high school soccer, lacrosse.   What was your most embarrassing moment? Being humiliated by a Video Jockey named Phil when I was six years old because my shirt was on inside-out.   What is your favorite music group? Zac Brown Band.   Name a singer that you can’t stand the sound of. Chris Brown.   If you could get free airfare – name a country you...

7 May Centigrade - Jake Rattenbury - World Final

Jake Rattenbury Joins Centigrade

Help us welcome our new intern, Jake Rattenbury, who joins us all the way from the UK! Jake will be touring with the Centigrade Lamborghini Super Trofeo team – a perfect fit for this semi-...

, Motorsport
Centigrade - Amelia Island 2015 - Show Field, Centigrade - Amelia Island 2015 - Awards Ceremony, Centigrade - Amelia Island 2015 - Alfa Romeo 4C, Centigrade - Amelia Island 2015 - Breitling

The 2015 Amelia Island Concours d'Elegance

Centigrade Represents Multiple Clients at Iconic Automotive Event

Centigrade was back in Amelia Island, Florida this year supporting several clients at the annual Amelia Island Concours d’Elegance. This world-class automotive event, which takes place at The Ritz-Carlton, attracts automotive enthusiasts and historic vehicle collectors from all over the globe. Centigrade provided PR and marketing support for a number of clients including: Alfa Romeo, Breitling,...

Events, Marketing Communications, Public Relations
Centigrade - Maserati - 100 Years 2014, Centigrade - Audi - Pebble Beach 2014, Centigrade - Lamborghini - Winter Accademia 2015

Centigrade Drives Through February

Let's Take a Drive

At Centigrade, we go above and beyond to ensure every drive experience we plan, develop and activate connects prospects and customers to your brand in a powerful way. No idea is too big; no detail too small. Whether launching a new vehicle, celebrating your brand's anniversary or thanking your customers in a distinctive way, Centigrade has the talent and expertise to help you achieve your goals....

Events, Public Relations
Centigrade Lamborghini Winter Accademia Yellow Huracan

Lamborghini on Ice

Inaugural North American Winter Accademia

Brand Development, Events, Entertainment Marketing, Automotive
23 Jan Centigrade - GM Futurliner - 2015 Washington Auto Show

​Centigrade Accelerates into 2015 from Detroit, New York City, Scottsdale and Washington, D.C.

Those of you familiar with the automotive industry know that Detroit kicks off the year by hosting the North American International Auto Show. This year, our clients, Automobili Lamborghini and...

Public Relations, Automotive
Centigrade - Lamborghini Huracan GT3 Unveiling - Stephan Winkelmann, Centigrade - Lamborghini Huracan GT3 Unveiling - Huracan GT3 Front, Centigrade - Lamborghini Huracan GT3 Unveiling - Huracan GT3 Rear

Lamborghini Unveils GT3 Racecar

In Sant'Agata Bolognese, Italy

At the end of January, Centigrade’s client, Lamborghini unveiled its new Huracán GT3 racecar to customers, media and partners from around the world. Starting this year the Huracán GT3 will compete in the Blancpain Endurance Series across five venues in the EU, among them, the famous Spa Francorchamps 24-hours race. "With the Huracan GT3," explains Lamborghini's President and CEO Stephan...

Centigrade - Lamborghini Esperienza Houston 2014 - Colorful Cars

Lamborghini Esperienza Program 2014

An Enjoyable Ride for Track Enthusiasts

Events, Automotive, Motorsport, Luxury
Centigrade - Lamborghini Huracán Preview Tour 2014

Lamborghini Huracán Preview Tour 2014

Introducing the Huracán in North American

Events, Automotive, Luxury
Centigrade - Amelia Island Concours 2014 - View, Centigrade - Amelia Island Concours 2014 - Hagerty, Centigrade - Amelia Island Concours 2014 - Lamborghini, Centigrade - Amelia Island Concours 2014 - McIntosh

The Amelia Island Concours d'Elegance

Centigrade Provides Support for Clients During the 2014 Concours d'Elegance

Team Centigrade was at the Amelia Island 2014 Concours d'Elegance this weekend. This annual event sees thousands of car collectors and enthusiasts heading to The Ritz-Carlton for an unforgettable experience. Centigrade provided PR and marketing support for a number of clients this year including Breitling, Lamborghini, Hagerty and McIntosh. Breitling, the official watch of the Concours, had a...

Events
Centigrade - Lamborghini Super Bowl Charity Event 2014 - Vehicle Display, Centigrade - Lamborghini Super Bowl Charity Event 2014 - Vehicle Lift

Lamborghini Takes to the Sky!

Super Bowl Charity Event

Most would make their way to a rooftop event using an elevator or stairs, but not if you're a Lamborghini. On the evening of Wednesday, January 29, Centigrade oversaw two Lamborghinis taking to the skies of New York to appear on the rooftop at The Giving Back Fund’s "Big Game Big Give" benefit. Despite the snow and freezing temperatures, the Aventador LP 700-4 Roadster and the Gallardo LP 570-4...

Sponsorship
Centigrade - Lamborghini Super Trofeo 2013 - Flags

Lamborghini Super Trofeo 2013

North American Launch of the Lamborghini Blancpain Super Trofeo Race Series

CRM, Events, Strategy and Research, Automotive, Motorsport
Centigrade - Lamborghini Esperienza 2013 - Red Car

Lamborghini Esperienza 2013

Squadra Corse Program Arrives in the U.S.

CRM, Digital, Events, Automotive, Luxury, Motorsport
Centigrade - Lamborghini Super Trofeo Hospitality Lounge

Centigrade Introduces the Mobile Lamborghini Lounge

Super Trofeo Hospitality

Centigrade, a global marketing communications leader, today announced the completion of the mobile Lamborghini Lounge. This exclusive, one-of-a-kind hospitality unit has been under extensive construction against an aggressive timeline. The Lamborghini Lounge will play an important role as it reinforces Lamborghini brand values and promotes current product offerings of world-class innovative...

Events
Centigrade - Lamborghini Pre Grande Giro 2013 - Driving

Lamborghini Pre Grande Giro 2013

Europe in One Week, Lamborghini After 50 Years

Events, Public Relations, Automotive, Luxury