Once you have an effective digital portfolio and fully optimised website in place, we want to make sure that it is doing the work for you. Digital improvement is all about helping you get more value, return and marginal gains from incremental improvements. At Centigrade our experts in digital strategy will help you realise your digital potential through benchmarking and forecasting performance and help you achieve better conversion rate to get the best return on your marketing investments. We are constantly pushing the boundaries in digital improvement, using tools and methods, like heat mapping, to help you understand how visitors are engaging with your website. We will help you define your metrics, find and interpret the data and give you insights, tools and tips for making improvements.