Research shows that most online journeys begin by typing keywords into a search engine. Recent comScore data shows that Google search alone experienced a staggering 12 billion searches in February 2014 (followed by Microsoft with 3.3 billion, Yahoo with 1.8 billion, Ask with 431 million and AOL with 235 million). We are constantly keeping on top of the changes within Google and other search engines and believe that search marketing is about promoting quality content and authenticity. Keyword research, technical optimisation, content marketing and better usability can help you achieve better results. Our strategists at Centigrade have the tools and expertise to help you increase and track traffic through SEO good practice and pay-per-click advertising.