Even in today's fragmented media landscape, advertising in all its evolving shapes and forms remains a foundational element of any marketing plan.
Whether our goal is to generate brand awareness, collect leads or promote a specific product or program, we take an integrated approach to advertising planning for maximum impact with measured efficiency.
Our experience across media platforms and our relationships with a broad base of media outlets combine with our creative expertise to ensure smart, strategic and imaginative ad plans.
In Car Night Vision Safety Technology
Autoliv Electronics, a division of Autoliv (NYSE: ALV), has retained Centigrade to assist in the promotion of its next generation of in-car night vision safety technology, introducing the world’s first advanced Pedestrian Detection. The marketing campaign pilot focuses on three major markets in the United States - New York/New Jersey, Los Angeles and South Florida - integrating dealership...
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