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In the summer of 1915, 21-year-old Edsel Ford and six boyhood friends took to the road to visit the west and the world’s fair exposition in San Francisco. Early cross-country road systems like the...
With every new generation that comes along, two things are guaranteed. First, some self-appointed defender of public morality will declare that today’s youth has become depraved and the End of Days...
Get to Know Our Newest Centigrader
Do you have any sporting achievements? Varsity high school soccer, lacrosse. What was your most embarrassing moment? Being humiliated by a Video Jockey named Phil when I was six years old because my shirt was on inside-out. What is your favorite music group? Zac Brown Band. Name a singer that you can’t stand the sound of. Chris Brown. If you could get free airfare – name a country you...
Centigrade placed client Hagerty, the world’s leading provider of classic car insurance, for a segment on the collectability of classic trucks. We brought three classic trucks – including a first...
Concours Celebrates 37 Years of the World's Most Spectacular Automotive Works of Art
The Concours d’Elegance of America at St. John’s has retained Centigrade to assist in the promotion and brand awareness of its organization with the intent to communicate its preeminence among international Concours d’Elegance events. The public relations campaign focuses on attracting new audiences to the classic and collector car industry as well as highlighting the vehicles and their owners. “...
Centigrade Represents Multiple Clients at Iconic Automotive Event
Centigrade was back in Amelia Island, Florida this year supporting several clients at the annual Amelia Island Concours d’Elegance. This world-class automotive event, which takes place at The Ritz-Carlton, attracts automotive enthusiasts and historic vehicle collectors from all over the globe. Centigrade provided PR and marketing support for a number of clients including: Alfa Romeo, Breitling,...
Let's Take a Drive
At Centigrade, we go above and beyond to ensure every drive experience we plan, develop and activate connects prospects and customers to your brand in a powerful way. No idea is too big; no detail too small. Whether launching a new vehicle, celebrating your brand's anniversary or thanking your customers in a distinctive way, Centigrade has the talent and expertise to help you achieve your goals....
We specialise in:
- Brand Development
- Content Marketing
- Digital Improvement
- Digital Strategy
- Display Advertising
- Email Marketing
- Entertainment Marketing
- Marketing Communications
- Mobile Marketing
- Public Relations
- Search Marketing
- Social Media
- Strategy and Research
- Web Design and Development
Centigrade’s PR team was pleased to assist Hagerty CEO, McKeel Hagerty, present the company’s new Market Rating and classic car market update to Bloomberg’s Matt Miller on January 23rd.
In Sant'Agata Bolognese, Italy
At the end of January, Centigrade’s client, Lamborghini unveiled its new Huracán GT3 racecar to customers, media and partners from around the world. Starting this year the Huracán GT3 will compete in the Blancpain Endurance Series across five venues in the EU, among them, the famous Spa Francorchamps 24-hours race. "With the Huracan GT3," explains Lamborghini's President and CEO Stephan...
In the UK
We asked Julie Barnard how she end up wing walking in the UK and here’s what she told us; A friend of mine asked about going wing walking in the UK, so I put her in touch with our friends at Breitling - within a few days, I decided to join her, why not, we only live once. England is not known for reliable weather forecasts; however, this time, it couldn't have been more perfect - a stunning...
Those of you familiar with the automotive industry know that Detroit kicks off the year by hosting the North American International Auto Show. This year, our clients, Automobili Lamborghini and...